For example, in the packaging of candy series, red represents strawberry flavor, yellow is lemon flavor, green is apple flavor, etc.; in cosmetic packaging, yellow is fruit-flavored, and blue is medicine. Type, pink is floral type and so on. At present, the market competition is fierce, which promotes the development of production and consumer goods, and at the same time promotes the change of enterprise commodity marketing strategy, and packaging design is therefore in an important position. Packaging design needs to be constantly tried and modified, and color has the most direct impact on people's expression of hobbies and ideas.
Commodity producers should not only pay attention Image Manipulation Service to the quality and safety of commodities, but also pay more attention to the design of commodity packaging. Consumers' first perception of commodities starts from packaging. Packaging designers can make the packaging more impactful through reasonable and clever color matching, so as to survive in the market competition. The Kazakh nationality pattern is one of the excellent national pattern cultures in China. How to make the traditional pattern culture use in today's design to make it glow with new brilliance. From the perspective of design, this paper analyzes the characteristics of Kazakh patterns, analyzes and compares Kazakh patterns and Chinese traditional patterns, and draws elements that can be used in graphic design by Kazakh patterns through analysis and comparison.
Keywords: Kazakh pattern; graphic design Kazakh is a nation with a long history, it not only made great contributions to the glorious history of the Chinese nation, but also formed a unique national culture in the long historical process. In the Kazakh national culture, the Kazakh patterns are the most representative of the Kazakh cultural history and characteristics. Today, the Kazakh pattern not only has aesthetic value, but also integrates with the market economy and participates in market competition. With its own unique characteristics and innovative products, Kazakh patterns are presented to people with a new look. 1 The cultural history of the Kazakhs.