The price sheets are at the end. which of the purchasing team you should talk to. If you're getting global content, the C-suite probably uses those terms. If you get detailed technical instructions, the influencers who actually do the work use those keywords. A Google search for “content management,” for example, yields a definition in the featured snippet, several other “what is” suggestions, and an entire page of organic listings for content that defines the term: content management serp If your company produces content management software, you know that when your audience searches for this term, they are looking for a clear definition.

They don't need flashy content features, they're early in the buyer's journey, and they're probably managers or executives. Use user intent insights to associate your keyword with buyer journeys. keywords on the buyer's journey All of this information will jewelry retouching service help you create content that matches the right personalities at the right stage of their journey. 3. Create content for each stage of the journey It's time to create content - or optimize existing assets if there is already adequate content. First, review existing content against new information about user intent, and determine where you do and don't have content that meets (

or attempts to meet) the user's needs. If a keyword has a high purchase intent , do you have a sales/product page? If a keyword has a strong How or Do intent , do you have helpful resources? If the answer is no, it's easy to start prioritizing. Also, check if the content: uses your audience's preferred format. is better than already highly ranked content. speaks to the right audience segment. includes an appropriate CTA for the shopper and stage of the journey. works well on mobile devices. Optimize the