The human-based "matchmaker" is not only inefficient, but also has high labor costs and is not very fashionable. In many film and television/literary works, there are descriptions of matching a suitable partner through AI in the future. Although it is no different to say this now, it is still feasible to conduct some processing and services through big data analysis and screening. It can improve the previous model that relies heavily on labor costs and reduce expenses. And locked in the emergence of new consumption forms such as long, short videos and even live broadcasts, marriage and dating are not limited to offline troublesome preparations and meetings, online preliminary reviews can be made at any time, and offline appointments can be made, which not only saves the time cost of users and the platform , and can further increase the success rate of offline meetings.
And in this way, the platform can exert force on the content, making online content saves money than trying one by one offline, build a content library, and then explore more new services. For example, another giant in marriage and love, Zhenai.com, now has the function of "Couple Space", which extends services from singles to lovers, explores the possibility of opening up the entire love life cycle of service users, and launches the "cherish emotion" service. Content products that guide users from using shallow services for free to voluntarily paying to listen to professional emotional courses or do customized emotional consultation to help users channel Phone Number List negative emotions. With the overall efforts of the industry led by the two giants, the marriage and love market has been picking up since last year.
According to data from Analysys, the data on the marriage and love market in Q3 2019 is very objective. In the third quarter, the number of active users of the marriage and dating app reached 26.405 million, a month-on-month increase of 5% and a year-on-year increase of 14%. Therefore, under the rapidly growing market demand, continuous improvement of services, and strict supervision, this year's marriage and love market is promising. Author: Zhai Caihua, personal WeChat ID: zhaicaihua002, public account: Zhai Caihua, angel investor, well-known Internet analyst, senior commentator in the TMT field, CCTV CCTV finance and economics special Internet commentator, member of wemedia alliance, 2017 National Top Ten Technology self-media.