we estimate that false accounts may have represented approximately 3-4% of our worldwide MAUs. Let that sink in. Facebook is admitting that "approximately" 10% of its monthly active users are fake. Interestingly, they don't mention what mobile phone number list percentage of their daily active users are fake. And that's the problem with social media. You don't know what's real and what's fake anymore. Social media hasn't been real for a mobile phone number list while.

As marketers and advertisers, we pride ourselves on accuracy. In the olden times of marketing and advertising, we obsessed over rating numbers mobile phone number list of tv shows, readership for print promotions, and delivery success rates for direct mail. In all cases, the platforms of the day were heavily audited. You knew, with fair certainty, was the audiences were for any particular medium or channel because there was usually a point of review somewhere mobile phone number list for the numbers. Traditional media such as radio, TV, and print had been around long enough that there were thousands of case studies one could study the success or failures of individual campaigns.

Because these mediums were part of the public record, it mobile phone number list was easy to work backward to see what mix of media and budget worked and what didn't. As an industry, we could quickly establish benchmarks for success - not just based on our personal experiences- but in the collective experiences of very clear strategies laid bare for everyone to dissect. Well, that all went out the window with social media.