Through the product experience of Hema Xiansheng, the author explains how to write a product experience analysis report, and what is the difference between it and the analysis of competing products. In this article, the author takes "Hema" as an example to show you how to write a product experience analysis report, which lacks rigor and lacks proof. I also invite readers to give more guidance and make progress together. Directory : The difference between product experience analysis and competitive product analysis How to write a product experience
analysis report Hema case The difference between product analysis and competitor analysis Students working in product positions will inevitably involve two very important tasks: product experience analysis and competitive product analysis. The author was phone number list also foolish in the early learning, resulting in the output report of the final analysis seems to be incorrect. 1. Definitions The content of competitive analysis can be composed of two aspects: objective and subjective. Objective means to delineate some perspectives that need to be investigated from competitors or market-related products,
and get the real situation, without adding any personal judgment, and should speak with facts. Subjectivity is a conclusion that is close to user process simulation. For example, you can list the advantages and disadvantages of competing products or your own products based on facts (or personal emotions). Product experience analysis is based on the in-depth use of a product, from the strategic layer to the framework layer to the performance of the user needs solved by the product, the characteristics of target users, and the product functions, interactive experience, and user experience provided by the product. Layers perform hierarchical profiling. 2.