you need top-down support — and your many subject matter experts (SMEs) are willing to provide their knowledge and insight . Otherwise, the content your team produces will appear thin and unconvincing. So how can your company's SME help with content work? Below, we will introduce: Who are your SMEs? What does the help content actually look like? 6 ways you can help your content team as an
SME Let's dive into the water. Free Guide: The Ultimate Inbound Marketing Strategy Playbook for 2022 First of all, when we say SMEs, who are we referring to? At IMPACT, we guide our clients to implement our " they ask, you answer" framework, which industry mailing list them to focus on the questions that clients ask. We believe the goal of any content marketing strategy should be: educate your potential customers and make them more prepared to buy from you .
To do this, marketing teams need first-hand expertise that can thoroughly address buyers’ questions and concerns. Right now, your potential buyers are typing questions into search engines as they start researching their purchases. They may start with general, problem-focused questions such as: How much does it cost to do X? What are the disadvantages of choosing Y? How did others solve problems like mine? What is the best option to improve Z? Alternatively, they may ask specific questions about you and your business, such as: What are the specifications of Product X?