For these landing pages, there are three things you need to do first. The page contains other products. The product is in the visible range without scrolling. The product is related to search. Here are some examples of how major retailers can do that. How E-Commerce Businesses Do More With Less Shopping Advertising Budget Wayfair: "Wall-mounted bookshelf" How E-Commerce Businesses Do More With Less Shopping Advertising Budget Nordstrom: "Women's Double Breasted Pants Suit" How E-Commerce Businesses Do More With Less Shopping Advertising Budget Best Buy: "rv Microwave" All three examples above comply with the three requirements needed to create a good multi-product shopping ghost mannequin effect service landing page.
Challenges for creating multiple product ghost mannequin effect service pages for shopping ads Not all e-commerce retailers have the ability to implement such initiatives. There are many technical, resource, and time hurdles to overcome in order to do that. This often means that you can put it in a "too difficult" or "too expensive" bucket. The challenges they face include: Matching product. Rebuilding the platform. Internal development resources. Time spent on marketing. Many companies have successfully leveraged solutions such as Longtail UX Shopping to create large landing pages for multiple products. The point A single product page wastes up to 48% of your shopping ad spend and reduces the user experience. Multi-product pages are used on state-of-the-art e-commerce websites because they convert much better from search. To provide a personalized experience, 40% of shoppers spend more and 44% buy repeatedly.
Doing this in-house requires a lot of technical resources, time, and project management from marketing. Solutions such as Longtail UX can handle the creation and optimization of search landing pages for multiple products on e-commerce websites. [Video Summary] How E-Commerce Companies Do More With Less Shopping Advertising Budget Watch a video summary of the webinar presentation and Q & A session. Or check out SlideShare below. How E-Commerce Companies Do More With Less Shopping Advertising Budget In 2020 From Search Engine Journals Join us for the next webinar. Want to build the right set of SEO resources for your company? Join us in the next webinar to learn the ghost mannequin effect service clearest framework for establishing an ideal SEO resource stack.